A Closer Look

AFOX enables the issuance and trade of contracts representing the rights to upfront ad inventory.

 
 
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Consistent Metrics

Contracts stipulate quality thresholds, providing a barometer for accurate asset valuation.

 
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Asset Verification

Smart contract technology and a distributed ledger nullify conflicts of interest and preclude misrepresentation.

 
 
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Top Industry Players

Some of the largest brands, media agencies, and publishers have run pilot programs with AFOX while it was under development at Parsec.

 
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Compatibility

AFOX is congruent with current platforms for media purchasing and campaign execution. We strengthen relationships between brands, media agencies, and publishers.

 
 
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CONTRACTS AND AFOX TECH

 
 
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Forwards

Upfront, guaranteed media buys. Holder is entitled to future inventory of a fixed quality, amount, rate, and date range.

 
 
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Resale & Options

Holders may resell their contracts on the secondary market. They may also create an option on the contract and sell that, instead.

 
 
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Delivery

Contracts are fulfilled by external campaigns. Delivery occurs via programmatic guaranteed or direct, tag-based deals.

 
 
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Verification

Alongside our proprietary tech, AFOX is compatible with most 3rd-party data vendors, including MOAT, IAS, and GrapeShot.

 
 
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CASE STUDY: MEDIACOM & DELL

 
 

AFOX collaborated with MediaCom, Dell and Future US to issue the first blockchain-powered media futures contract.

 
 

Specifications

The contract terms included a fixed cost, quantity of impressions, date range, and viewability constraints. The contract had no cancellation clause.

 

Execution

A programmatic guaranteed deal was set up to fulfill the contract. Log-level data from MOAT was used to verify delivery and settle the contract.

 

settlement

When the ledger identified under-delivery of viewable impressions, Future US increased delivery until the contract was considered settled.

 
 

”The true power of blockchain technology in media is the creation of a liquid market to apply advanced financial tools including futures and options.”

Charlie Fiordalis, Managing Partner, MediaCom

 
 
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AGENCIES & PARTNERS

 
 
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CONTACT

 

To start a conversation, please contact info@afoxexchange.com